This design does not get my attention. It lacks a certain charm that the usually contemporary charts have.
Talking about the content – The infographic is extremely clear and easy to understand. It is on a contentious issue which affects insurance buyers and the insurers which is addressed in the design. It seems more like an advertisement for the device, clearly laying out its benefits and uses.
The device, as is told is to be used in collision repair shops and has four fold benefits. It double checks the claims to ensure no damage is left unrepaired, hence saving the insurer from double claims. The device also gives insight into interior damage, if any.
The features are listed out clearly and hence easy to understand. They also explain the benefits both for the repairer and the insurer. The designer has also very cleverly written about the uniqueness of the device and stresses upon its necessity which is a great marketing strategy.
While this piece is very descriptive, one thing it lacks is images. Images make things easier to remember and understand, however only a few image, that too of a vague nature are used which does not assist in understanding. Graphics could have been utilized way more in this.
The image also gives credit to the source of the device and its functioning which is important. This protects it from any accusations of plagiarism and gives it credibility.
There is also a lack of creativity in the layout. The designer has used a safe layout design and the colours do not add to the layout. The chosen palette is extremely boring and does not make the infographi stand out.
Overall, this graphic is crisp and to the point, however it could have done with lesser text, better colour choices and more self-explanatory images.
Click to enlarge: astech.com