This infographic tells about 8 different ways in which one can recycle used coffee grounds. The first impression it gives is of being well sorted and organized. It has just the right amount of information and graphics to present a balance which is pleasing to the eye. Considering how teasing red can be sometimes, the color contrast between red and white is catching to the eye without appearing to be tacky.
The title is a nice perky font which drives the reader’s attention to its major objective. The title ‘8 simple ways to reduce used coffee grounds’ has been written very cleverly with “recycle” catching most of the attention which is followed by “used coffee grounds” to make the objective very clear with only these 4 simple words and “8 simple ways to” is small but still there to complete it and make it more meaningful and ambitious. Then the infographic immediately proceeds to tell various ways coffee grounds can be recycled in highly judicious ways. The way the information is presented with graphics is what makes it interesting to read. The graphic equations are quite telling even on their own about what they are trying to convey to the reader.
There are exactly 8 ways listed to recycle coffee grounds by-
- Using it as compost
- Use it as a base for growing mushrooms
- Use it as a deodorizer for fridge or home
- Cleaning pots like new ones
- Make coffee ground soap
- Using it as a beauty product
- Using it as a tasty rub in a roast
- Making do it yourself coffee candles
All of these are indeed useful and pretty unconventional ways of recycling coffee grounds.
The infographic looks simple enough to understand easily with enough information presented through words and graphics which do not leave out on any essential things. It remains highly focused on its objective and sticks to the narrative throughout. It starts with being about recycling coffee grounds and ends right on that note, to never diverging from what it is trying to convey. It is streamlined and yet holds different kinds of ideas which only are relevant to each other because of coffee grounds being common between them which make the whole thing relevant.
It is easy to view the graphics and it is readable enough on a small mobile screen, but the font could have been bigger. Some readers might need to zoom in and out, scroll left, right to read the whole thing which is quite inconvenient. Keeping in mind that the readers are interested in infographics because it is much more convenient to view and read them, then just normal articles, readability of the words plays a key role. Considering this, the font size could have been bigger or bolder. The pixels are not too large so that the size of it is not too big neither too small. It is a comparatively small size at about 700kbs which won’t use up all that space at all.
Necessary negative space has been given between the information and the graphics to avoid cluttering and give a spacious look which makes it comfortable to read it.
The flow of the article is smooth and doesn’t break with unnecessary facts or figures interrupting the major plot. It does not exactly provide a flow because each idea is independent of the other one, but it remains focused on the major intention of informing about recycling of coffee grounds which helps in making it germane. The point is that all of these 8 points are connected to each other like dots on coffee grounds even if they do not have a narrative flow. The thought process of the reader will hardly change while reading the whole of it though, which is a major win for any infographic.
Coming to the design finally, the color palette is limited but perky enough to look enticing. The graphics are simple yet expressive and quite independent on their own. The message is mostly conveyed at a glance when the reader first sees the graphics. The font is formal and casual both changing tones wherever required. Enough connection has been established by the designer between the graphics and information of one idea to the graphics and information of the next idea and so on and so forth. The designing has been done with simplicity, keeping in mind that the content itself is quite simple and does not require any extra efforts to convey its message. Hence, the content and design go hand in hand in an easy manner which is relevant to each other.
Facts and figures and the information which the infographic conveys should be right as there is no space for mistakes here. The information should be checked twice and it should be made sure that the sources are reliable. The sources have been cited at the end of the infographic. This tells the reader that what he is reading here is coming from a reliable source and he can rely on this information being correct. The concept is new, which is probably the one thing which makes it more interesting than any other ordinary infographic. Recycling coffee grounds is a little bit unheard of and might be interesting enough for a reader to view just because the idea is new and provides ideas to be sustainable. Since sustainability is a concept which is quite on trend these days, it works well for the infographic. Everything, from the content to the design has been put together very simply yet in an organized manner which makes it easy to read and understand. However, there is not much about this infographic which leaves a lasting impression on the memory; considering that the content is interesting enough, the doubt comes upon the design which could have been more innovative or creative. But on a whole basis, it is quite obliging to all the ideas of what makes an infographic good and sticks to good old rules.