The best part of this Infographic is that is it full of colors, images, and details which can be understood even by a child. Though it contains many colors in the background it does not compromise with the visibility, contents, and interest. At the very beginning, only a reader would be informed that all that is needed to deal with carpenter ant can be learned here and that is how the decision falls on the reader to look into it further or skip it. The reader would be all happy and informed at the end. It is also a fact that the language and structure are so simple that the reader should not have to go through it twice even to understand the whole content. Even if the reader goes through it twice, then it is a surety that it would be due to interest not because of non-understanding. So that is what makes it interesting.
It is divided into many topics and one topic leads to another, allowing the reader to comprehend it easily and even force them subconsciously to scroll down. The details/information is genuine and can be used by the readers. Many times it becomes the problem for the readers that even if there is ample information available on any topic they cannot use them as they are exaggerated, difficult or nonpractical.
In the end, there is a detail of the company which calls for the guaranteed pest control. The objective is to make readers understand how carpenter ants are dangerous and then giving them a solution to the problem. The overall structure can be called finest among other infographics and without a doubt, this is a unique piece which nearly in everything (font size, simplicity, objective fulfilling, visibility and color) excels.